Good Books!

You Are Where You Live Who's Your City? How the Creative Economy Is Making Where to Live the Most Important Decision of Your Life, By Richard Florida

Sneakers, Nazis, and a Family Feud Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud that Forever Changed the Business of Sport, By Barbara Smit

How P&G Pampers New Thinking The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation, By A.G. Lafley and Ram Charan

Why You Do the Crazy Things You Do Predictably Irrational: The Hidden Forces That Shape Our Decisions, By Dan Ariely

Nudge: Improving Decisions About Health, Wealth, and Happiness  by Richard H. Thaler

The Back of the Napkin: Solving Problems and Selling Ideas with Pictures by Dan Roam (Author)

Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter) by Garr Reynolds

Accidental Branding: How Ordinary People Build Extraordinary Brands by David Vinjamuri

Branding for Nonprofits by DK Holland

Storytelling: Branding in Practice by Klaus Fog, Christian Budtz, and Baris Yakaboylu

Destination Branding for Small Cities by Bill Baker

And of course our all time favorites- The Tipping Point and Blink by Malcolm Gladwell, Freakonomics by Steven Levett. Don't miss these.

What we're reading now...

“Unaccustomed Earth” by Jhumpa Lahiri

WORDS THAT WORK: IT'S NOT WHAT YOU SAY, IT'S WHAT PEOPLE HEAR by Frank Luntz

The Story of Edgar Sawtelle by Daniel Wroblewski

AMERICAN WIFE, by Curtis Sittenfeld

WATER FOR ELEPHANTS, by Sara Gruen