Matsuda Fukuyama Farms
Melvin Matsuda and Clyde Fukuyama are third generation farmers, who have continued their families’ farming effort.

The Brand Strategy Group worked with Matsuda and Fukuyama to identify their farm operations' core values and articulate the company's standards resulting in the name "Kahuku Brand."

Results
The Brand represents the guarantee that produce sold under this name will be sweet, full of flavor, ready to eat, and firm: a quality product, guaranteed. The Kahuku Brand is the result of Hawaii Farming at its Best.

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