Hawaiian Host Chocolates
Hawaiian Host is Hawaii's original chocolate covered macadamia nut, as well as its #1 seller.

Hawaiian Host is also the #1 U.S. exporter of chocolate covered macadamia nuts and the 4th largest U.S. exporter of chocolate, after Mars, Nestle and Hershey.

The Brand Strategy Group was hired to work with Hawaiian Host on repositioning the brand in order to capitalize on its product assets in-store, wholesale, retail and on-line.

Results
Created: Hawaiian Host Brand Story
Repositioning: Genuine. Classic. Original.
Revitalized: Packaging across all brands
Nomenclature: New product introductions

>back