Press Coverage / Articles

The Duke
Featured in American Philatelist Magazine in honor of Duke Kahanamoku's 112th birthday and the commemorative stamp issued in his honor By Gloria Garvey

Honolulu Advertiser
Successful Branding

Honolulu Advertiser
Local retailer's business is picture perfect

Pacific Business News
ResortQuest Rebrands

Til the Cows Come Home
Hawaii Business

The University of Hawaii System
The University partners with The Brand Strategy Group, lead by Gloria Garvey and Brook Gramann.

Celebrity Chef Brands and Hawai`i Kitchen Design

Honolulu Advertiser
Island Voices
Who decides the Hawai'i 'brand'?

WHO PROMOTES HAWAI`I?
The press around the issue of who promotes Hawaii -- a multi-million dollar decision that could have a long lasting impact on the livelihood of everyone who lives in Hawaii -- prompted The Brand Strategy Group to pen an op-ed which appeared in an issue of The Honolulu Advertiser. Op-ed- read it here

Honolulu Advertiser
The Brand Hawaii
Tourism Viewpoint, November 27, 1995

Pacific Business News
Brand Power- ongoing branding columns by G+G

Don't learn the hard way that online branding is experiential

The CEO must champion the brand

Brand Power: There's power in the No. 2 brand spot, too

Brand Power: Brand Architecture can make a Difference. Ask UH.

The following PBN articles to be posted soon--
Hardware Hawaii:  A Lesson in Understanding The Purpose of Your Brand
The Power of Challenger Brands
When Asking Customers About Your Brand, Make Sure You Ask the Right Questions.
Brand Promises We All Understand
Avis: The Quintessential Challenger Brand
The Laughing Beer:  A Lesson in Creating Demand
Sound Identities Enhance Brand Identities
FedEx:  A Brand Promise We All Understand

Our retail case study featured in the national Design Management Journal on branding and design for InSpecs Eyewear.Read it here.